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Meet

The Founder

MoAnA LUU

Award-winning designer, Global Creative and Brand Architect

MoAnA LUU is an award-winning designer, global creative leader, Martinican entrepreneur, brand architect, and cultural storyteller based in New York. As founder and creative director of the luxury design house MoAnA LUU, she reimagines Creole luxury through multidisciplinary expressions, bridging heritage with contemporary innovation.

Born in Martinique, MoAnA's artistic vision is deeply influenced by her creative family and the rich artisanal traditions of her Caribbean heritage. Her designs celebrate a harmonious blend of Caribbean soul, French elegance, and global cultural dialogue, creating timeless pieces that embody symbolic storytelling and exquisite craftsmanship.

Her work was honored with the prestigious Best Jewelry Designer Award at the 2024 Fashion Trust U.S. Awards, recognizing her distinctive approach to luxury design. Prior to launching her own house in 2021, MoAnA distinguished herself in the fields of media, fashion, and cultural storytelling, notably as Chief Content & Creative Officer at ESSENCE and through her leadership at Trace Media Group. Her visionary approach transformed global television channels, digital platforms, and influential magazines, reaching millions worldwide.

At ESSENCE, MoAnA architected the magazine’s landmark 50th anniversary, creating iconic, impactful covers that generated over 5 billion media impressions. Her creative direction notably featured groundbreaking covers with cultural icons such as Billy Porter, Halima Aden, Michelle Obama, Naomi Campbell, Alicia Keys, Serena Williams, and Kerry Washington.

The House of MoAnA LUU gained international attention when Cardi B wore its signature jewelry designs in her viral pregnancy portraits. The brand's striking, geometric designs have since adorned notable personalities such as Gwyneth Paltrow, Mary J. Blige, Issa Rae, Gary Dourdan, and Wyclef Jean. Luxury retailers like Goop and Nordstrom have embraced MoAnA’s creations, and her innovative collaboration with Shop with Google has elevated the digital experience of luxury jewelry shopping.

Her distinctive designs have been exhibited at New York’s Museum of Arts and Design (MAD), highlighting her influential role in contemporary jewelry.

MoAnA's vision also extends into interiors, sculptural furniture, and home décor. Her transformative renovation of Apolline Martinique reimagined the boutique hotel experience by blending artisanal craftsmanship with sophisticated, modern elegance rooted in Creole culture.

MoAnA LUU's insights and creative philosophy are frequently featured in leading fashion and business publications, including WWD, Forbes, Vogue, Harper’s Bazaar, Oprah Magazine, Business of Fashion, and GQ. A recognized thought leader, she has been invited to speak at prominent industry events such as New York Fashion Week (NYFW) and Ad Age, addressing themes of luxury, heritage, and digital innovation. Her influential collaboration with Apple on the launch of Apple News+ further solidifies her role as an innovator in digital media.

Committed to meaningful impact, MoAnA actively engages in philanthropy as a communications strategist for The Heart Fund, dedicated to improving healthcare access in developing countries.

Through her diverse creative endeavors, MoAnA LUU continues to redefine Creole luxury, crafting narratives that resonate across cultures and disciplines, always grounded in cultural legacy and the poetry of memory.

From MANLUU to MoAnA LUU: A New Chapter Begins
News

From MANLUU to MoAnA LUU: A New Chapter Begins

Dear Friends, What started as a spark of inspiration has become a transformative chapter I’m honored to share with you. As we continue to grow and evolve, I’ve decided to take a bold step forward i...

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MoAnA LUU Wins Prestigious Best Jewelry Designer Award at the Fashion Trust U.S. Awards 2024
News

MoAnA LUU Wins Prestigious Best Jewelry Designer Award at the Fashion Trust U.S. Awards 2024

In a star-studded ceremony that brought together the crème de la crème of the fashion and cinema world, MoAnA LUU, the visionary behind MANLUU, was honored with the prestigious Best Jewelry Desig...

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Moana Luu, Fashion Trust US Finalists
News

Moana Luu, Fashion Trust US Finalists

Our luxury fashion house that proudly celebrates Creole culture, along with its founder and artistic director, Moana Luu, have been named finalists in the 2024 Fashion Trust US in the jewelry categ...

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