Meet MoAnA LUU
Award-winning designer, Global Creative and Brand Architect
MoAnA LUU is an award-winning designer, Martinican entrepreneur, global creative leader, brand architect, media expert, and philanthropist based in New York. She is the founder and creative director of the House of MoAnA LUU, an American design house that reimagines contemporary Creole luxury.
Born in Martinique, MoAnA was shaped by a rich cultural heritage, influenced by both her creative parents and the artisanal traditions of her homeland. This deep connection to culture and craftsmanship laid the foundation for her design philosophy, which fuses heritage with modernity.
A creative powerhouse, her visionary approach was honored at the Fashion Trust U.S. Awards 2024, where she won the prestigious Best Jewelry Designer Award. Before founding her design house, MoAnA built a distinguished career in media and fashion, serving as Chief Content & Creative Officer at ESSENCE and leading Trace Media Group. She has launched television channels, digital platforms, and magazines reaching millions worldwide, shaping narratives at the intersection of culture, fashion, and design.
Trusted to lead the way, she directed ESSENCE magazine through its landmark 50th anniversary, architecting the publication’s most successful and inclusive covers, garnering over 5 billion media impressions. She pioneered the inclusion of the first openly gay male star, Billy Porter, and the first hijabi model, Halima Aden, on the cover of the legacy publication. Her expertise has allowed her to work with iconic talents such as Michelle Obama, Naomi Campbell, Alicia Keys, Serena Williams, and Kerry Washington.
The House of MoAnA LUU – Redefining Creole Luxury
The House of MoAnA LUU has become a celebrated design house, redefining contemporary Creole luxury with its bold, unexpected interpretations of heritage and craftsmanship.
MoAnA LUU’s jewelry collections first captured global attention when Cardi B made headlines wearing a striking stack of her bracelets in her viral pregnancy portraits. Since then, the brand’s signature geometric and woven designshave adorned cultural icons like Gwyneth Paltrow, Mary J. Blige, Issa Rae, Gary Dourdan, and Wyclef Jean. Her collections have been carried by major luxury retailers, including Goop and Nordstrom, expanding her vision for Creole luxury into the global fine jewelry market.
She has also collaborated with Shop with Google, merging luxury design with digital innovation to redefine how consumers experience fine jewelry online.
Her work has also been exhibited at the Museum of Arts and Design (MAD) in New York, further cementing her status as a visionary in contemporary jewelry design.
Beyond Jewelry – Expanding Creole Luxury to Interiors
MoAnA LUU is expanding her vision of Creole luxury beyond jewelry into interior design, sculptural furniture, and home décor pieces. This evolution began with her transformative work on Apolline Martinique, a boutique hotel she reimagined as a prestigious destination for high-end travelers, blending heritage, craftsmanship, and modern elegance.
Public Influence & Industry Leadership
Her work has been recognized by leading fashion and business publications, including WWD, Forbes, Vogue, Harper’s Bazaar, Oprah, Business of Fashion (BoF), and GQ, further cementing her influence in the luxury and design industries.
A recognized thought leader, MoAnA LUU has been a featured speaker at New York Fashion Week (NYFW), sharing insights on luxury, cultural heritage, and the future of design.
She has also been a featured speaker at Ad Age, sharing insights on media strategy, brand storytelling, and the evolving landscape of digital content.
She has also collaborated with Apple on the launch of Apple News+, helping to shape the future of digital publishing and premium content distribution.
A Legacy of Creativity & Cultural Influence
Passionate about using her platform for impact, MoAnA remains deeply involved in philanthropy, leading communications strategy for the global NGO The Heart Fund, working to improve healthcare in developing countries.